6 Expert Habits to Help You Build Something Big, According to Whoop CEO Will Ahmed
Will Ahmed, the CEO of Whoop, shares six expert habits that contributed to his company's growth to a $10 billion valuation. He emphasizes the importance of meditation, fostering a culture of healthy disagreement, and viewing challenges as opportunities. These practices have helped him navigate the pressures of leadership and maintain a focus on incremental improvements.
- ▪Will Ahmed founded Whoop, a wearable health and fitness tracking company, which is now valued at $10 billion.
- ▪The company faced financial difficulties early on, but Ahmed reframed challenges as opportunities for growth.
- ▪Whoop has attracted over 2.5 million subscribers and counts high-profile athletes among its users.
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| Original publisher | GQ |
| Canonical URL | https://www.gq.com/story/whoop-ceo-will-ahmed-expert-habits |
| Publication time | Tue, 26 May 2026 13:00:00 +0000 |
| Retrieval time | 2026-05-26T13:07:49.469Z |
| Last seen | 2026-05-26T13:07:49.469Z |
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Wellness6 Expert Habits to Help You Build Something Big, According to Whoop CEO Will AhmedThe 35-year-old founder has built a business valued at $10 billion by slowing his pace, embracing transcendental meditation, and welcoming healthy disagreement.By Nick RemsenMay 26, 2026Photo courtesy of Will Ahmed; Illustration by Kelsey NiziolekSave StorySave this storySave StorySave this storyThis is Expert Habits, a regular column in which thinkers, leaders, and other high performers talk about the habits and routines that help them live a better life.In 2017, 35-year-old Will Ahmed—the founder and CEO of the wearable health and fitness tracking company Whoop—faced a do-or-die scenario at his then 5-year-old business.“We were running out of money, and there was an 18-month period where the…
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