A Hims cofounder fired his entire marketing team for AI. Now his 24/7 online vet service is growing 20% a month
When Joe Spector’s corgi, Eddie, ate four M&Ms, the Hims cofounder spent hours trying to find an emergency vet who could see him. One office pointed him to a pet poison hotline, and another was an hour away and had a four-hour wait. The bill came out to $2,000.Recommended Video Spector thought at the time “this does not have to be that way,” he told Fortune.
- ▪When Joe Spector’s corgi, Eddie, ate four M&Ms, the Hims cofounder spent hours trying to find an emergency vet who could see him.
- ▪One office pointed him to a pet poison hotline, and another was an hour away and had a four-hour wait.
- ▪The bill came out to $2,000.Recommended Video Spector thought at the time “this does not have to be that way,” he told Fortune.
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| Original publisher | Fortune |
| Canonical URL | https://fortune.com/2026/07/25/hims-cofounder-fired-entire-marketing-team-for-ai-dutch-online-vet-service-growing-20-percent-a-month/ |
| Publication time | Sat, 25 Jul 2026 13:32:45 +0000 |
| Retrieval time | 2026-07-25T13:42:14.435Z |
| Last seen | 2026-07-25T13:42:14.435Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | 9FbEKxfecRX4 |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
When Joe Spector’s corgi, Eddie, ate four M&Ms, the Hims cofounder spent hours trying to find an emergency vet who could see him. One office pointed him to a pet poison hotline, and another was an hour away and had a four-hour wait. The bill came out to $2,000.Recommended Video Spector thought at the time “this does not have to be that way,” he told Fortune. That stressful scramble in 2021 sparked the idea for Dutch, the veterinary telehealth company Spector launched on July 1 of that year after helping build and take public Hims & Hers, the direct-to-consumer telehealth brand best known for treating hair loss and sexual wellness. Those companies have since grown exponentially to cover an array of health concerns.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Fortune.
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