ACSI: Samsung edges out Apple in cell phone satisfaction, while Apple Watch ties at the top

Marcus Mendes· May 21, 2026 · 12:51 AM UTC ·3 min read · 0 reactions · 0 comments · 37 views

#technology #consumer satisfaction #smartphones

TL;DR · WeSearch summary

The American Customer Satisfaction Index (ACSI) has released its latest study on telecommunications, revealing that Samsung has surpassed Apple in cell phone satisfaction. While Samsung maintained a score of 81, Apple saw a slight decline to 80. In the smartwatch category, Apple and Samsung tied with scores of 80 each, indicating stable customer satisfaction for both brands.

Key facts

▪Samsung leads the cell phone satisfaction category with a score of 81.
▪Apple's score for cell phone satisfaction dropped to 80 this year.
▪In the smartwatch category, Apple and Samsung both scored 80, remaining unchanged year over year.

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Centre · 1

▪ Samsung Overtakes Apple for Top Smartphone Customer Satisfaction — MacRumors

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9to5Mac · Marcus Mendes

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Original publisher	9to5Mac
Canonical URL	https://9to5mac.com/2026/05/20/acsi-samsung-edges-out-apple-in-cell-phone-satisfaction-while-apple-watch-ties-at-the-top/
Publication time	Thu, 21 May 2026 00:51:15 +0000
Retrieval time	2026-05-21T00:55:03.151Z
Last seen	2026-05-21T00:55:03.151Z
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Cluster	6CneMQiOVf1Y · 2 stories
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Publisher visit	Yes — open original
Substitutes article?	No — link-out required for full text

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