AI Is Coming for Every Bluff We Live By
The article discusses how AI is automating repeatable work and challenges the current market focus on high margins over durability. It suggests that AI could enable a resurgence of craftsmanship by reducing costs and improving quality. The author also reflects on the broader economic implications of AI-driven shifts in value perception.
- ▪AI is increasingly replacing repeatable, process-driven tasks across fields such as programming, customer support, sales, and marketing.
- ▪The author argues that this automation may expose the low-quality, high-margin business models that dominate many consumer products.
- ▪There is speculation that AI could help produce higher-quality items at lower costs, potentially reviving an emphasis on craftsmanship.
- ▪The piece highlights examples like fast fashion and luxury brands, noting how market pressures can lead to compromised product quality.
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Story provenance
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Story provenance
Attribution is not the same as permission. This drawer separates discovery metadata, excerpts, WeSearch-generated summaries, reuse status, and whether the publisher receives the visit. Nothing here claims a legal grant the publisher has not made.
Record
| Original publisher | Substack |
| Canonical URL | https://michaelnovati.substack.com/p/ai-is-coming-for-every-bluff-we-live |
| Publication time | Mon, 27 Jul 2026 15:56:09 +0000 |
| Retrieval time | 2026-07-27T16:06:25.989Z |
| Last seen | 2026-07-27T16:06:25.989Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | None |
| Cluster logic | Not yet clustered, or no peer story found in the clustering window. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
AI Is Coming for Every Bluff We Live ByAs AI calls every bluff in modern work, the real question is not what survives automation — it’s what was ever worth doing by hand.Michael NovatiJul 27, 20266ShareYou buy a toaster. It breaks in two years. You buy another toaster. The company that made it takes a 40% margin on both, and this is a completely normal American story.We used to be a place where lasting a really long time, at roughly the same price, was the clearest sign of quality. A refrigerator that ran for 20 years but cost the same as one that died after 10 had an obvious competitive advantage. Now the advantage is flashy features, constant product cycles, and technology with extraordinarily high margins, because code gets written once and reproduced infinitely.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Substack.
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