An Exclusive Look Behind the Scenes of Aespa’s Surprising New “Lemonade” Video
Aespa has released their new music video for the track 'Lemonade,' showcasing a shift from their typical aesthetic to a retro-inspired fashion. The song emphasizes self-empowerment and staying true to oneself amidst chaos. The group is also preparing for significant upcoming performances, including Lollapalooza and a world tour.
- ▪Aespa's new music video for 'Lemonade' features a colorful, retro-inspired fashion style.
- ▪The song promotes a message of self-empowerment and confidence.
- ▪Aespa will perform at Lollapalooza and embark on a world tour following the release of their album.
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| Original publisher | Vogue |
| Canonical URL | https://www.vogue.com/slideshow/aespa-lemonade-video-behind-the-scenes |
| Publication time | Fri, 29 May 2026 04:05:00 +0000 |
| Retrieval time | 2026-05-29T04:29:41.942Z |
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MusicAn Exclusive Look Behind the Scenes of Aespa’s Surprising New “Lemonade” VideoBy Donya MomenianPhoto: Courtesy of SM EntertainmentSave StorySave this storySave StorySave this storyIn Aespa’s new music video for “Lemonade”—the title track on their second studio album, out today—the K-pop girl group swaps its signature Y3K aesthetic for mod fashion.The colorful shift dresses, bouffant hair, and clustered eyelashes will strike fans as a major break from the sleek, Matrix-like image that Karina, Giselle, Winter, and NingNing have cultivated since their 2020 debut. But the change reflects an evolution in Aespa’s style across the board.“I think a lot of people know Aespa and love us for our sharp and futuristic sound,” leader Karina tells Vogue.
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