App Store subtitle examples: stop repeating your app name

May 18, 2026 · 6:50 AM UTC ·4 min read · 0 reactions · 0 comments · 28 views

TL;DR · WeSearch summary

The article discusses the importance of crafting effective App Store subtitles. It emphasizes that subtitles should not repeat the app name but instead provide additional relevant information or keywords. By using specific examples, the article illustrates how better subtitles can enhance user understanding and improve search visibility.

Key facts

▪App Store subtitles are limited to 30 characters and should add new search angles.
▪Many indie apps fail to utilize subtitles effectively by repeating the app name or using vague descriptors.
▪Effective subtitles should focus on specific use cases or outcomes to improve user engagement and search results.

How this story was covered

2 outlets in our directory ran this story, first to last over 26 hours. All of the coverage we found sits in one bucket: centre. That one-sidedness is itself worth noticing.

Centre · 1

▪ Mac App Store: What's in a Name? — Lapcatsoftware

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DEV.to (Top) files mainly under programming. We currently carry 4,924 of its stories.

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Original article

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Source · retrieval · rights · ranking — open for full record

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Record

Original publisher	DEV.to (Top)
Canonical URL	https://dev.to/asoplaybook/app-store-subtitle-examples-stop-repeating-your-app-name-3df2
Publication time	Mon, 18 May 2026 06:50:26 +0000
Retrieval time	2026-05-18T07:04:56.123Z
Last seen	2026-05-18T07:04:56.123Z
Headline source	Publisher (no WeSearch rewrite)
Excerpt source	publisher body
Excerpt method	First ~120 words (~800 chars) of extracted publisher body, fair-use limited.
Summary	WeSearch · cerebras-chat (WeSearch summarizer)
Summary source text	contentText
Citation coverage	Summary is a WeSearch-generated derivative; primary citation is the original publisher URL.
Cluster	taKwC49Q0SeQ · 2 stories
Cluster logic	Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison.
Ranking reason	Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking.
Publisher visit	Yes — open original
Substitutes article?	No — link-out required for full text

Rights status (four layers)

Publisher-declared

No publisher-confirmed rights record for this source yet.

Machine-readable

No source-specific machine-readable restriction detected beyond the public feed.

WeSearch interpretation

WeSearch declared handling (basis: Derived from the published RSS/Atom feed). This is WeSearch policy, not a legal grant on the publisher's behalf.

Unknown

Retrieval and training permissions are not asserted unless the publisher confirms them.

WeSearch handling by dimension

Indexing	May the item be indexed (stored, ranked, made findable)?	Allowed
Snippet	May a short excerpt of the publisher's text be shown?	Allowed
AI summary	May WeSearch generate its own short summary of the article?	Limited
Retrieval / RAG	May the content be exposed for third-party retrieval-augmented generation?	Not asserted
Model training	May the content be used to train AI models?	Not asserted
Commercial reuse	May the content be reused commercially?	Not permitted

Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.

Open original publisher → Source rights JSON → Machine-readable provenance → Rights framework → WESEARCH-STORY-PROVENANCE-V1

Opening excerpt (first ~120 words) tap to expand

try { if(localStorage) { let currentUser = localStorage.getItem('current_user'); if (currentUser) { currentUser = JSON.parse(currentUser); if (currentUser.id === 3930343) { document.getElementById('article-show-container').classList.add('current-user-is-article-author'); } } } } catch (e) { console.error(e); } ASO Playbook Posted on May 18 • Originally published at asoplaybook.ai App Store subtitle examples: stop repeating your app name #mobile The App Store subtitle is only 30 characters. That is too small for brand fluff. If your title already says what the app is, the subtitle should add a new search angle or make the install feel more obvious. Most indie listings do the opposite.

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Excerpt limited to ~120 words for fair-use compliance. The full article is at DEV.to (Top).

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