Apple's New Beats Pill Ad Leans Into Reality TV Show 'Love Island USA'
Apple has launched a new ad for its Beats Pill speaker that draws inspiration from the reality TV show Love Island USA. The ad highlights the speaker's long battery life, suggesting it can keep up with the show's summer drama. The Beats Pill, released in 2024, is priced at $149.99 and comes in several colors.
- ▪Apple's new ad for the Beats Pill references the reality show Love Island USA.
- ▪The ad emphasizes the speaker's battery life of up to 24 hours.
- ▪The Beats Pill was released in 2024 and is priced at $149.99.
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| Original publisher | MacRumors |
| Canonical URL | https://www.macrumors.com/2026/06/03/beats-pill-ad-love-island-usa/ |
| Publication time | Wed, 03 Jun 2026 11:08:24 PDT |
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Apple's New Beats Pill Ad Leans Into Reality TV Show 'Love Island USA'Wednesday June 3, 2026 11:08 am PDT by Joe RossignolApple today shared a new Beats Pill ad that pays tribute to the reality TV show Love Island USA, which returned for an eighth season this week. The ad does not mention Love Island USA, but the "Pill People" are said to have "entered the villa," which is a clear reference to the show. "If you're binging a full summer of island drama, you'll need battery life that can keep up," says Apple. "Good thing the Beats Pill gets up to 24 hours of listening time, more than enough for every recoupling, challenge, and twist the summer has to offer." Apple released the current Beats Pill in 2024.
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