Asus and Gigabyte just made your next RTX 50 GPU even more expensive
After weeks of rumors around another round of hikes, Asus and Gigabyte have pulled the plug. They’ve made the impending price hike official, increasing prices across their entire RTX 50 lineup, and even AMD’s Radeon RX 9000 cards. It’s worth mentioning that both companies already raised prices in January, blaming the ongoing DRAM and NAND memory shortage and surging costs.
- ▪After weeks of rumors around another round of hikes, Asus and Gigabyte have pulled the plug.
- ▪They’ve made the impending price hike official, increasing prices across their entire RTX 50 lineup, and even AMD’s Radeon RX 9000 cards.
- ▪It’s worth mentioning that both companies already raised prices in January, blaming the ongoing DRAM and NAND memory shortage and surging costs.
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| Original publisher | Digital Trends |
| Canonical URL | https://www.digitaltrends.com/computing/asus-and-gigabyte-just-made-your-next-rtx-50-gpu-even-more-expensive/ |
| Publication time | Wed, 05 Aug 2026 16:28:38 +0000 |
| Retrieval time | 2026-08-05T16:35:42.574Z |
| Last seen | 2026-08-05T16:35:42.574Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
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| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | GnD3ZiE9NKR6 · 1 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
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| Commercial reuse | May the content be reused commercially? | Not permitted |
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Opening excerpt (first ~120 words) tap to expand
After weeks of rumors around another round of hikes, Asus and Gigabyte have pulled the plug. They’ve made the impending price hike official, increasing prices across their entire RTX 50 lineup, and even AMD’s Radeon RX 9000 cards. It’s worth mentioning that both companies already raised prices in January, blaming the ongoing DRAM and NAND memory shortage and surging costs. From what it looks like, things have only gotten worse since. NVIDIA How bad is the price hike? According to a VideoCardz report, the latest price hike affects the best Nvidia GPUs in the worst possible manner. The Nvidia GeForce RTX 5090D V2 has received a channel price increase of $592 and $666 from Gigabyte and Asus, respectively.
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