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At QuakeCon, Nvidia Has a Crazy Idea: Selling Its GPUs for Their Launch Prices

Jon Martindale· ·3 min read · 0 reactions · 0 comments · 4 views
At QuakeCon, Nvidia Has a Crazy Idea: Selling Its GPUs for Their Launch Prices
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Buying a graphics card at its recommended retail price is tough in 2026, so Nvidia is at QuakeCon with boxed GPUs ready to sell at their MSRP. That's $999 for an RTX 5080 and $1,999 for an RTX 5090—prices we haven't seen since early 2025.Graphics card pricing is just as bonkers as anything else right now, especially at the top end. You aren't going to find an RTX 5090 for under $4,000, and RTX 5080s are typically priced between $1,500 and $2,000.

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Canonical URLhttps://www.pcmag.com/news/at-quakecon-nvidia-has-a-crazy-idea-selling-its-gpus-for-their-launch-prices
Publication timeThu, 06 Aug 26 16:05:52 +0000
Retrieval time2026-08-06T16:25:44.926Z
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Buying a graphics card at its recommended retail price is tough in 2026, so Nvidia is at QuakeCon with boxed GPUs ready to sell at their MSRP. That's $999 for an RTX 5080 and $1,999 for an RTX 5090—prices we haven't seen since early 2025.Graphics card pricing is just as bonkers as anything else right now, especially at the top end. You aren't going to find an RTX 5090 for under $4,000, and RTX 5080s are typically priced between $1,500 and $2,000. But Nvidia appeared at QuakeCon with a truck full of graphics cards, merch, and other gaming gear available for their launch prices. "If you’re attending this year’s event between August 6th and 9th, head to the GeForce booth ASAP to get in on the action," Nvidia says.

Excerpt limited to ~120 words for fair-use compliance. The full article is at PCMag.

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