Audiences Sure Got Obsessed with ‘Obsession’
The horror film 'Obsession' has made a significant impact at the box office, opening to $23.1 million worldwide. This success is attributed to strong word of mouth and an effective marketing campaign. Directed by Curry Barker, the film has already recouped its production costs and is being recognized as one of the standout movies of 2026.
- ▪Obsession opened to $23.1 million worldwide, exceeding industry projections.
- ▪The film's success is largely due to positive word of mouth and a strong marketing campaign.
- ▪Curry Barker, known for his YouTube sketch comedy, directed the film and plans to continue working in horror.
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| Original publisher | Gizmodo |
| Canonical URL | https://gizmodo.com/audiences-sure-got-obsessed-with-obsession-2000759787 |
| Publication time | Mon, 18 May 2026 11:00:44 +0000 |
| Retrieval time | 2026-05-18T11:04:56.482Z |
| Last seen | 2026-05-18T11:04:56.482Z |
| Headline source | Publisher (no WeSearch rewrite) |
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| Summary source text | contentText |
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| Cluster | wygGsXVUfOUI |
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| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
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| Commercial reuse | May the content be reused commercially? | Not permitted |
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Opening excerpt (first ~120 words) tap to expand
Michael and The Devil Wears Prada 2 may be dominating theaters this month, but that doesn’t mean other movies aren’t hitting with audiences. Take Obsession, one of the weekend’s big new releases. Per Variety, Curry Barker’s horror film opened to $23.1 million worldwide. The majority of it came from North America, making almost double industry projections and one of 2026’s biggest domestic start for a horror movie behind Send Help ($19.1 million) and Iron Lung ($17.8 million). Word of mouth was a big help in getting domestic audiences to see it, helped by a strong marketing campaign that includes a website for the One Wish Willow that kicks the off the film’s plot.
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