Behind the social media page that keeps footy clubs up at night
Not All Clubs Media is a social media platform and podcast founded in 2024 that exposes inequality, sexism, and misconduct in grassroots sports. The group, which operates anonymously, has gained influence by breaking stories ahead of mainstream outlets and highlighting issues across various sports and regions. Their work has prompted responses from clubs and sparked conversations about culture in amateur athletics.
- ▪Not All Clubs Media was founded in 2024 by three individuals using pseudonyms: Jyn, Lara, and Ripley.
- ▪The group has exposed incidents such as a football official using sexist language toward female players, leading to his resignation.
- ▪They have covered cases of gender inequity across sports including AFL, basketball, soccer, and netball, from regional Victoria to Scotland.
- ▪Not All Clubs uses a distinctive visual style on Instagram to present bold, punchy headlines about misconduct in sports.
- ▪The name 'Not All Clubs' is a play on the phrase 'not all men,' critiquing dismissive responses to systemic sexism in sports culture.
Sydney Morning Herald publishes from Australia and files mainly under world. We currently carry 3,705 of its stories.
Story provenance
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Story provenance
Attribution is not the same as permission. This drawer separates discovery metadata, excerpts, WeSearch-generated summaries, reuse status, and whether the publisher receives the visit. Nothing here claims a legal grant the publisher has not made.
Record
| Original publisher | The Sydney Morning Herald |
| Canonical URL | https://www.smh.com.au/sport/behind-the-social-media-page-that-keeps-footy-clubs-up-at-night-20260507-p5zur4.html?ref=rss&utm_medium=rss&utm_source=rss_feed |
| Publication time | Sun, 17 May 2026 13:30:00 +1000 |
| Retrieval time | 2026-05-17T03:35:19.105Z |
| Last seen | 2026-05-17T03:35:19.105Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | Xz6gouJfT8yS |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
{"@context":"https://schema.org","@type":"NewsArticle","dateModified":"2026-05-17T03:30:00Z","datePublished":"2026-05-17T03:30:00Z","description":"This masthead spoke with the creators of Not All Clubs – a media platform that calls out inequality and bad behaviour in grassroots sport.","headline":"Behind the social media page that keeps footy clubs up at night","keywords":"AFL 2026, Just in, Gender equality, LGBTQ","author":[{"@type":"Person","name":"Hannah Kennelly","jobTitle":"Sports…
Excerpt limited to ~120 words for fair-use compliance. The full article is at The Sydney Morning Herald.