Big tech is 'terrified' of AI agents wiping out ad revenue, says Billions Network CEO
Big tech companies are increasingly concerned about the impact of AI agents on their advertising revenue. Evin McMullen, CEO of Billions Network, highlighted that these agents threaten the traditional display advertising model by keeping users engaged within automated workflows. As non-human traffic surpasses human engagement, the internet's foundational revenue systems face a significant challenge.
- ▪AI agents are undermining the display advertising model that has long funded the internet.
- ▪Non-human traffic now exceeds human engagement, threatening traditional web discovery and revenue systems.
- ▪Billions Network is emerging as a key on-chain infrastructure provider for accountable AI agents.
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| Original publisher | CoinDesk |
| Canonical URL | https://www.coindesk.com/business/2026/06/03/big-tech-is-terrified-of-ai-agents-wiping-out-ad-revenue-says-billions-network-ceo |
| Publication time | Wed, 03 Jun 2026 06:51:08 +0000 |
| Retrieval time | 2026-06-03T07:11:58.481Z |
| Last seen | 2026-06-03T07:11:58.481Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
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| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | RqTW-aTt7dSx |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
FinanceShareShare this articleCopy linkX iconX (Twitter)LinkedInFacebookEmailBig tech is 'terrified' of AI agents wiping out ad revenue, says Billions Network CEOEvin McMullen’s view on AI agents disrupting Google’s and Facebook’s business model was previously shared by Cardano Founder Charles Hoskinson and Cloudflare CSO Stephanie Cohen.By Olivier Acuna|Edited by Shaurya Malwa Jun 3, 2026, 6:51 a.m. 2 min readMake preferred on Evin McMullen of Billions Network said Big Tech firms are trying to find new ways to profit from advertising as AI agents become a greater reality.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at CoinDesk.
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