Bosses At Microdrama Behemoth Holywater On Their Love For Walt Disney’s 1957 Flow Chart & How Vertical Video Can Move Beyond Schlock: “People Used To Say YouTube Was Just A Platform For Cat Videos”
Bogdan Nesvit and Anatolii Kasianov, founders of Holywater Tech, draw inspiration from Walt Disney's 1957 flow chart for leveraging intellectual property. They believe microdrama is evolving and gaining recognition, especially after a significant investment from Wheelhouse and a partnership with Fox Entertainment. The duo emphasizes that microdrama is moving beyond its initial perception as low-quality content and is now competing with major streaming platforms.
- ▪Holywater Tech received a $22 million investment from Wheelhouse, marking a significant funding round in the microdrama industry.
- ▪The founders believe that microdrama is evolving and gaining acceptance in Hollywood, challenging previous perceptions of the genre.
- ▪Nesvit and Kasianov launched Holywater in 2020 to support amateur writers and develop an IP incubator for future content.
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| Original publisher | Deadline |
| Canonical URL | https://deadline.com/2026/05/microdrama-holywater-chiefs-on-investment-walt-disney-1236915433/ |
| Publication time | Tue, 19 May 2026 16:00:00 +0000 |
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Holywater's Bogdan Nesvit (left) and Anatolii Kasianov Courtesy EXCLUSIVE: When Bogdan Nesvit and Anatolii Kasianov, the founders of Ukrainian microdrama behemoth Holywater Tech, visited the offices of Brent Montgomery’s Wheelhouse, they were immediately struck by a poster hanging on the wall. Montgomery’s office was bedecked with Walt Disney’s famous 1957 flow chart, which set out in epic detail how the Mouse House would leverage its IP across TV, movies, merchandise, comics and parks. “I realized that this is essentially what we were already doing,” Nesvit says. “And this thing was genius at that time.
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