‘Building the plane while it’s flying’: How the government rewrote the story of the Suburban Rail Loop
In 1999, it was his eponymous ad agency that came up with the “Labor cares” tagline that helped sink the Kennett government. Today, his We’re All in This Together jingle made for industry super with singer Ben Lee is an irremovable earworm.So, when Jacinta Allan’s government needed to make sure the Suburban Rail Loop was playing well among voters, Shannon was the natural choice for the job. There was just one catch: he was called in six years after the mega-project was announced and diggers were already in the ground.His first piece of work – a document titled “SRL Narrative Research and Implications” – was handed to the government in December 2024.
- ▪In 1999, it was his eponymous ad agency that came up with the “Labor cares” tagline that helped sink the Kennett government.
- ▪Today, his We’re All in This Together jingle made for industry super with singer Ben Lee is an irremovable earworm.So, when Jacinta Allan’s government needed to make sure the Suburban Rail Loop was playing well among voters, Shannon was the
- ▪There was just one catch: he was called in six years after the mega-project was announced and diggers were already in the ground.His first piece of work – a document titled “SRL Narrative Research and Implications” – was handed to the gover
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| Original publisher | The Sydney Morning Herald |
| Canonical URL | https://www.smh.com.au/politics/victoria/building-the-plane-while-it-s-flying-how-the-government-rewrote-the-story-of-the-suburban-rail-loop-20260722-p60hfg.html?ref=rss&utm_medium=rss&utm_source=rss_feed |
| Publication time | Sat, 25 Jul 2026 05:00:00 +1000 |
| Retrieval time | 2026-07-24T19:14:21.580Z |
| Last seen | 2026-07-24T19:14:21.580Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | G4NTTWI-sph6 |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
{"@context":"https://schema.org","@type":"NewsArticle","dateModified":"2026-07-24T19:00:00Z","datePublished":"2026-07-24T19:00:00Z","description":"Construction of the SRL has started, but the project’s true purpose remains unclear, as secret documents lay bare the internal struggle to deliver on its original city-shaping vision.","headline":"‘Building the plane while it’s flying’: How the government rewrote the story of the Suburban Rail Loop","keywords":"Suburban Rail Loop, For subscribers, Victorian election, Jacinta Allan","author":[{"@type":"Person","name":"Kieran Rooney","jobTitle":"State political…
Excerpt limited to ~120 words for fair-use compliance. The full article is at The Sydney Morning Herald.