Colorado AD Fernando Lovo reveals key factors in Folsom Field, CU Events Center naming rights talks
Colorado Athletic Director Fernando Lovo is actively pursuing naming rights for Folsom Field and the CU Events Center. He emphasizes the importance of finding new revenue streams for the athletic department, especially given the increased visibility of Colorado football. Lovo believes that the current market and brand strength present a unique opportunity for mutually beneficial partnerships.
- ▪Fernando Lovo is looking for new revenue streams through naming rights for Folsom Field and the CU Events Center.
- ▪Folsom Field has never had a sponsor, while the CU Events Center previously had a partnership with Coors that ended in 2018.
- ▪Lovo stated that Colorado's athletic department is 'really aggressive' in pursuing naming rights due to the program's prominence.
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| Original publisher | Yahoo Sports |
| Canonical URL | https://sports.yahoo.com/articles/colorado-ad-fernando-lovo-reveals-031624402.html |
| Publication time | Sun, 24 May 2026 03:16:24 +0000 |
| Retrieval time | 2026-05-24T03:37:30.269Z |
| Last seen | 2026-05-24T03:37:30.269Z |
| Headline source | Publisher (no WeSearch rewrite) |
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| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | 46gTm4mc-wmf |
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| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
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| Commercial reuse | May the content be reused commercially? | Not permitted |
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Opening excerpt (first ~120 words) tap to expand
{"@context":"http://schema.org","@type":"NewsArticle","mainEntityOfPage":"https://sports.yahoo.com/articles/colorado-ad-fernando-lovo-reveals-031624402.html","headline":"Colorado AD Fernando Lovo reveals key factors in Folsom Field, CU Events Center naming rights talks","datePublished":"2026-05-24T03:16:24.000Z","dateModified":"2026-05-24T03:16:24.000Z","keywords":["naming rights","Colorado","Fernando Lovo","Lovo","Colorado football","Folsom Field","college athletics"],"description":"Still just a few months into his tenure at Colorado, Fernando Lovo has made it clear he’s looking to find new revenue streams.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Yahoo Sports.
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