Costco customers are splurging in surprising ways — with a 50% jump in sales on self-care and luxury goods
Costco has seen a significant increase in sales of self-care and luxury goods, with a notable 50% jump in sales of saunas and massage chairs. This trend comes despite ongoing economic challenges, indicating a shift towards personal indulgence among consumers. The retailer reported record fiscal third-quarter revenue, reflecting a growing demand for wellness products.
- ▪Sales of personal care products at Costco have surged, particularly in the categories of saunas and massage chairs.
- ▪Costco's Chief Financial Officer, Gary Millerchip, noted that self-care and wellness items performed exceptionally well during the quarter.
- ▪The retailer recorded a fiscal third-quarter revenue of $69.2 billion, marking an 11.6% increase from the previous year.
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| Original publisher | New York Post |
| Canonical URL | https://nypost.com/2026/06/03/lifestyle/costco-sales-on-saunas-massage-chairs-increased-nearly-50/ |
| Publication time | Wed, 03 Jun 2026 11:26:20 -0400 |
| Retrieval time | 2026-06-03T15:32:10.779Z |
| Last seen | 2026-06-03T15:32:10.779Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | vlCkZXjPtf_6 |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
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Home Costco customers are splurging in surprising ways — with a 50% jump in sales on self-care and luxury goods By Asia Grace Published June 3, 2026, 11:26 a.m. ET See more of our coverage in your search results. Add The New York Post on Google Costco shoppers aren’t sweating high prices. They’re sweating in home saunas. Inflation, international warfare and sociopolitical in-fighting across the US, apparently, cannot hold a candle to self-indulgence as sales on personal care products such as perfume, jewelry, saunas, makeup and massage chairs recently skyrocketed amid the economic crisis, per Costco Chief Financial Officer, Gary Millerchip.
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