Cricket Impact Group launches Cricket Impact Play, an ambitious new initiative to inspire the next generation of American cricketers
The announcement was made before a room of leaders from the worlds of cricket, business and technology during the Cricket Impact Lunch, held in partnership with the San Francisco Unicorns and Seattle Orcas on the day of the Major League Cricket Championship Final. Cricket Impact Play has been designed to remove the barriers that have historically prevented schools from introducing cricket. Delivered at no cost to participating schools through future corporate partnerships, the initiative will provide coaching, equipment, educator training and curriculum resources while using cricket as a vehicle to develop essential life skills.
- ▪The announcement was made before a room of leaders from the worlds of cricket, business and technology during the Cricket Impact Lunch, held in partnership with the San Francisco Unicorns and Seattle Orcas on the day of the Major League Cri
- ▪Cricket Impact Play has been designed to remove the barriers that have historically prevented schools from introducing cricket.
- ▪Delivered at no cost to participating schools through future corporate partnerships, the initiative will provide coaching, equipment, educator training and curriculum resources while using cricket as a vehicle to develop essential life skil
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| Original publisher | Wisden |
| Canonical URL | https://www.wisden.com/cricket-news/cricket-impact-group-launches-cricket-impact-play-an-ambitious-new-initiative-to-inspire-the-next-generation-of-american-cricketers |
| Publication time | Thu, 23 Jul 2026 15:02:00 +0000 |
| Retrieval time | 2026-07-23T15:03:04.842Z |
| Last seen | 2026-07-23T15:03:04.842Z |
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Cricket Impact Group launches Cricket Impact Play, an ambitious new initiative to inspire the next generation of American cricketers Jul 23, 2026 2 minute read News Share Share Share on Facebook Share on Twitter Share on WhatsApp Copy Link Close New school-based program aims to introduce 500,000 young people to cricket while developing life skills through the power of sport. On Saturday, July 18, at the Cricket Impact Lunch in Oakland, Cricket Impact Group CEO Adam Hall unveiled Cricket Impact Play - a landmark new schools initiative that aims to introduce 500,000 young people to cricket by 2031 while equipping them with the confidence, teamwork, resilience and leadership skills to thrive on and off the field.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Wisden.
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