Don't forget to turn off this setting after buying a new TV
When purchasing a new TV, it's essential to check the settings to ensure that store or demo mode is turned off, as this can significantly impact picture quality. Store mode is a setting that manufacturers use to make their TVs look good in retail environments, but it can make the picture look awful in a home setting. Turning off this mode can greatly improve the viewing experience, and it's usually a simple process that can be done through the TV's menu.
- ▪New TVs often ship with store or demo mode enabled, which can affect picture quality.
- ▪Store mode is designed for in-store environments and may reset any changes every few minutes.
- ▪Turning off store or demo mode can immediately improve picture quality, but further adjustments may still be necessary.
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| Original publisher | Engadget |
| Canonical URL | https://www.engadget.com/2229502/dont-forget-turn-off-demo-mode-setting-after-buying-new-tv/ |
| Publication time | Wed, 05 Aug 2026 18:30:00 +0000 |
| Retrieval time | 2026-08-05T18:35:47.373Z |
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Entertainment TV & Movies Don't forget to turn off this setting after buying a new TV Store mode could be why your new television's screen looks so weird. By Billy Steele Aug. 5, 2026 2:30 pm EST Erman Gunes/Shutterstock Picture this: You just set up a new TV. You've been patiently waiting from the moment you ordered it to start using your living room upgrade. It's plugged in, connected to your various streaming boxes and game consoles; you're ready to binge Heated Rivalry. But when you hit play on HBO Max, the picture quality looks nothing like what you expected. In fact, it's pretty awful. Before you dive into manual adjustments, there's one setting to check because it could fix things in just a couple of taps.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Engadget.