Eli Manning's private equity firm acquires licensing company for NFL Flag in bet on youth sports
Eli Manning's private equity firm, Brand Velocity Group, has acquired RCX Sports, which manages licensing for various youth sports programs associated with major leagues. The deal, supported by notable athlete investors, aims to capitalize on the growing youth sports market. RCX Sports oversees popular programs like NFL Flag and Jr. NBA, catering to a large number of young athletes.
- ▪Eli Manning's firm Brand Velocity Group is acquiring RCX Sports.
- ▪RCX Sports manages licenses for youth sports programs of major leagues like the NFL and NBA.
- ▪The youth sports market is appealing to private equity due to its steady cash flows and passionate customer base.
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| Original publisher | CNBC — Top |
| Canonical URL | https://www.cnbc.com/2026/06/04/eli-manning-private-equity-rcx-youth-sports.html |
| Publication time | Thu, 04 Jun 2026 10:52:12 GMT |
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Opening excerpt (first ~120 words) tap to expand
A version of this article appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox.Former New York Giants quarterback Eli Manning's private equity firm Brand Velocity Group is acquiring RCX Sports, the company that manages the licenses of the official youth sports programs of the NFL, NBA, WNBA, MLS, NHL and MLB. RCX has about 150 employees and makes money distributing sports products such as uniforms and equipment and servicing local parks and recreation centers. Financial terms of the deal weren't disclosed.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at CNBC — Top.
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