Everlane Founder Michael Preysman Weighs in on the Shein Sale—and Reveals His New Project
Michael Preysman, founder of Everlane, expressed disappointment over the brand's acquisition by Shein, a company known for its fast-fashion practices. He reflected on Everlane's journey from promoting transparency and sustainability to struggling during the pandemic. Preysman is now focusing on a new project, an electrolyte brand called Drink Magna, while acknowledging the mixed reactions to the acquisition from former customers.
- ▪Everlane was acquired by Shein, leading to shock among customers who valued its commitment to transparency.
- ▪The brand struggled during the COVID-19 pandemic, resulting in leadership changes and financial difficulties.
- ▪Michael Preysman has transitioned to working on a new electrolyte brand called Drink Magna.
2 outlets in our directory ran this story, first to last over 3 hours. All of the coverage we found sits in one bucket: lean right. That one-sidedness is itself worth noticing.
- ▪ Everlane Founder Michael Preysman To Launch New Brand — Forbes — Business
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| Original publisher | Vogue |
| Canonical URL | https://www.vogue.com/article/everlane-founder-michael-preysman-shein-sale-new-project |
| Publication time | Tue, 26 May 2026 20:01:29 +0000 |
| Retrieval time | 2026-05-26T20:07:54.130Z |
| Last seen | 2026-05-26T20:07:54.130Z |
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| Cluster | UeHRxZutf3HD · 2 stories |
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FashionEverlane Founder Michael Preysman Weighs in on the Shein Sale—and Reveals His New ProjectBy Michael Preysman as told to Alyssa Hardy May 26, 2026Christopher Polk/Getty ImagesSave StorySave this storySave StorySave this storyOn May 17, rumors broke that Shein had acquired Everlane. If it wasn’t officially confirmed three days later, it would read as satire: a brand that became popular for its commitments to radical transparency and sustainability is now under the umbrella of a brand known for its opaque practices and mass production. While the news was a shock to many customers who felt they had an accessible brand they could trust, the sale didn’t happen in a vacuum.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Vogue.
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