Everyone Has Their Targets Set on the MacBook Neo
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The MacBook Neo has sparked significant competition in the laptop market, prompting companies like Dell and Microsoft to release new models. Dell's XPS 13 mirrors the Neo's premium design while offering similar specifications at a competitive price. However, Microsoft appears to be misjudging the market by introducing a lower-end model with only 8 GB of RAM, which may not resonate well with consumers.
- ▪The MacBook Neo's $599 price has shifted Apple's position in the laptop market.
- ▪Dell's new XPS 13 offers a premium design and can be configured with up to 32 GB of RAM.
- ▪Microsoft's new Surface Laptop for Business includes a model with only 8 GB of RAM, raising concerns about its market viability.
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| Original publisher | WIRED |
| Canonical URL | https://www.wired.com/story/everyone-has-their-targets-set-on-the-macbook-neo/ |
| Publication time | Sun, 31 May 2026 23:00:00 +0000 |
| Retrieval time | 2026-05-31T23:11:21.121Z |
| Last seen | 2026-05-31T23:38:18.717Z |
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| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Luke LarsenGearMay 31, 2026 7:00 PMEveryone Has Their Targets Set on the MacBook NeoDell, Microsoft, and others are unveiling new laptops to compete directly with the Neo, but not all are learning the right lessons from Apple.Courtesy of Microsoft; DellCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyThe MacBook Neo was like throwing a giant boulder into a still, peaceful pond—and we’re still feeling the ripple effects. Thanks to its dramatic $599 price, it tossed Apple into a brand-new laptop demographic. The response from the Windows side has been soft—until now.Cheaper laptops with only 8 GB of RAM are coming—most notably, the new Dell XPS 13 and Microsoft Surface Laptop 8.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at WIRED.
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