Everything We Know About Isaiah Rashad's 'It's Been Awful'
Isaiah Rashad is set to release his third studio album, 'It's Been Awful,' on May 1, 2026, following a brief but intense promotional rollout. The album's visuals and aesthetic have been shaped by director Omar Jones, featuring a rural, surreal theme with symbolic imagery. Rashad confirmed the album title through mysterious physical placards sent to fans, sparking widespread anticipation.
- ▪The album 'It's Been Awful' was officially confirmed after fans received physical placards in the mail from Top Dawg Entertainment orders.
- ▪A 48-second trailer directed by Omar Jones introduced Rashad's alter ego DJ Sunny Roshi and featured surreal, bloody imagery set in a rural landscape.
- ▪The official cover art, shot by Matt Miller, depicts Rashad headless against an orange curtain, with alternative covers showing him smiling in casual outdoor settings.
- ▪Omar Jones has led the visual direction of the album, having previously worked with other TDE artists like Doechii and ScHoolboy Q.
- ▪The album will include a range of featured artists and thematic elements like flipped D.A.R.E. graphic tees, contributing to its distinct creative world.
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| Canonical URL | https://hypebeast.com/2026/4/everything-we-know-about-its-been-awful |
| Publication time | Tue, 28 Apr 2026 21:03:49 +0000 |
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Music Apr 28, 2026 1.0K Views 0 CommentsComments Save Happy It’s Been Awful release week to all who celebrate. Like many of you, we’ve been anxiously awaiting Isaiah Rashad‘s third studio album ever since word of the project started circulating. And that started a while ago. News of Rashad’s The House Is Burning successor first surfaced in February of 2024, when Top Dawg Entertainment shared the list of albums set to be released by the label in 2024. Zay confirmed later that year that he did have an almost-finished album in the vault, but obviously, nothing would transpire that year. Or the year after, that is. In 2025, however, he did tease a new track during his Lollapalooza performance over the summer, while once again affirming that he did, in fact, have an album on the way.
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