Exclusive: 'We’re not going to compete on price' says Insta360 co-founder, but the Luna vlogging camera looks set to rival DJI with premium and exclusive features

https://www.techradar.com/author/tim-coleman· May 27, 2026 · 7:00 PM UTC ·13 min read · 0 reactions · 0 comments · 59 views

#technology #cameras #vlogging

TL;DR · WeSearch summary

Insta360 is preparing to launch its new Luna vlogging cameras, which aim to compete with DJI's established products. Co-founder Max Richter emphasized that the company will not compete on price but will focus on premium features. The Luna cameras are expected to leverage Insta360's strong software capabilities to attract users from DJI's offerings.

Key facts

▪Insta360's Luna vlogging cameras include the Luna Pro and Luna Ultra models.
▪The company holds a significant market share in the 360 camera space, commanding almost 70%.
▪DJI's Pocket series has been a dominant player in the compact vlogging camera market until the introduction of Luna.

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Original publisher	TechRadar
Canonical URL	https://www.techradar.com/cameras/action-cameras/exclusive-were-not-going-to-compete-on-price-says-insta360-co-founder-but-the-luna-vlogging-camera-looks-set-to-rival-dji-with-premium-and-exclusive-features
Publication time	Wed, 27 May 2026 19:00:00 +0000
Retrieval time	2026-05-27T19:03:02.784Z
Last seen	2026-05-27T19:03:02.784Z
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Opening excerpt (first ~120 words) tap to expand

Cameras Action Cameras Exclusive: 'We’re not going to compete on price' says Insta360 co-founder, but the Luna vlogging camera looks set to rival DJI with premium and exclusive features Features By Timothy Coleman published 27 May 2026 We spoke exclusively with Insta360 co-founder Max Richter on everything from competing with DJI in new markets to its competitive advantages. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Future / Tim Coleman) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Insta360 invited me to a hands-on event for its upcoming Luna Pro and Luna…

Excerpt limited to ~120 words for fair-use compliance. The full article is at TechRadar.

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