Ferrari’s $640,000 electric car is getting roasted online—and its former chairman says it risks ‘destruction of a myth’
Ferrari's first electric vehicle, the Luce, has faced significant backlash from fans and critics alike. Former chairman Luca di Montezemolo expressed concerns that the car could harm Ferrari's brand reputation. Despite the criticism, Ferrari's CEO emphasized the importance of innovation and the company's commitment to the electric vehicle market.
- ▪Luca di Montezemolo, Ferrari's former chairman, criticized the Luce, stating it risks 'the destruction of a myth.'
- ▪The car's design has been mocked online, with comparisons to a vacuum cleaner and the Nissan Leaf.
- ▪Ferrari shares dropped by 8% following negative commentary about the Luce, raising concerns about its commercial success.
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| Original publisher | Fortune |
| Canonical URL | https://fortune.com/2026/05/29/ferrari-electric-car-ev-luce-bad-reviews/ |
| Publication time | Fri, 29 May 2026 07:00:00 +0000 |
| Retrieval time | 2026-05-29T07:44:58.967Z |
| Last seen | 2026-05-29T07:44:58.967Z |
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Opening excerpt (first ~120 words) tap to expand
It’s never a good sign when your former chairman explains that he has to bite his tongue about your much-anticipated major product launch.Recommended Video Former Ferrari president and chairman Luca di Montezemolo was so appalled by the Luce, the Italian luxury carmaker’s first-ever electric vehicle, on Monday in Rome that he told a local TV news crew he hesitated to express his opinion. “If I say what I think, I’d cause harm to Ferrari,” said Montezemolo in Italian, shaking his head in a clip that has gone viral.
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