Ferrari's New Jony Ive–Designed EV Is Swathed in Glass and Aluminum
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Ferrari has unveiled the interior of its new electric vehicle, the Luce, designed by former Apple designer Jony Ive and his firm, LoveFrom. The car's name change from Elettrica to Luce reflects a shift in focus towards traditional Ferrari features. The full exterior reveal is expected in May 2026, marking a significant moment for the automaker as it enters the electric vehicle market.
- ▪Ferrari's first full electric car is called the Luce, which means 'light' in Italian.
- ▪The interior design was created by Jony Ive, who previously worked at Apple for 27 years.
- ▪The Luce's name change from Elettrica aims to emphasize Ferrari's heritage over its electric components.
2 outlets in our directory ran this story, first to last over 4 hours. All of the coverage we found sits in one bucket: lean left. That one-sidedness is itself worth noticing.
- ▪ Ferrari shares fall after launch of first EV as Jony Ive design proves divisive — The Guardian — UK
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| Canonical URL | https://www.wired.com/story/ferrari-ev-jony-ive-design/ |
| Publication time | Tue, 26 May 2026 07:25:10 +0000 |
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Jeremy WhiteBoone AshworthGearFeb 9, 2026 8:00 AMFerrari’s New Jony Ive–Designed EV Is Swathed in Glass and AluminumWe got a peek at the interior of Ferrari’s new Luce electric car, which was dreamed up by famed ex-Apple designer and his firm, LoveFrom. It looks and feels a whole lot like an Apple product.Courtesy of FerrariCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyDespite Ferrari dramatically scaling back its EV plans at the end of 2025, it’s no exaggeration to say that the reveal of the Italian automaker’s first full electric car is going to be the automotive event of 2026.While the exterior is still under wraps, Ferrari has unveiled the interior of its upcoming electric vehicle designed by LoveFrom, the creative firm of Apple’s former chief designer,…
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