Ford’s first ultra-cheap EV is called Fathom, a full-featured truck for $28,350
Paint, though, is among the long line of modern niceties omitted to help the Slate Truck reach its starting price of $24,950.That first Slate also famously lacks things like power windows, a touchscreen, or even a basic stereo system. It’ll have an open bed out back and a frunk, too.The base Fathom will also include all the sensors needed to power Ford’s hands-free Blue Cruise system, though actually using that service will almost definitely come at extra cost. For reference, Blue Cruise currently costs an additional $2,495 as a one-time purchase, or $495 annually.How will Ford bring all these relative luxuries to a truck that costs just $3,400 more than the Slate?
- ▪Paint, though, is among the long line of modern niceties omitted to help the Slate Truck reach its starting price of $24,950.That first Slate also famously lacks things like power windows, a touchscreen, or even a basic stereo system.
- ▪It’ll have an open bed out back and a frunk, too.The base Fathom will also include all the sensors needed to power Ford’s hands-free Blue Cruise system, though actually using that service will almost definitely come at extra cost.
- ▪For reference, Blue Cruise currently costs an additional $2,495 as a one-time purchase, or $495 annually.How will Ford bring all these relative luxuries to a truck that costs just $3,400 more than the Slate?
4 outlets in our directory ran this story, first to last over 2 hours. All of the coverage we found sits in one bucket: centre. That one-sidedness is itself worth noticing.
- ▪ Ford picks "Fathom" for its affordable truck name, starts at $28,350 — Ars Technica
- ▪ The $28,350 Fathom is Ford's first midsize electric truck — Engadget
- ▪ Ford’s new electric truck, ‘Fathom’, starts at $28,350 — TechCrunch
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| Canonical URL | https://www.theverge.com/transportation/975977/ford-fathom-universal-ev-platform-logo-price |
| Publication time | 2026-08-06T09:00:00-04:00 |
| Retrieval time | 2026-08-06T13:05:42.704Z |
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TransportationCloseTransportationPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TransportationNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsCarsCloseCarsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All CarsFord’s first ultra-cheap EV is called Fathom, a full-featured truck for $28,350Fathom translates as “six feet deep,” which is probably where Ford would like to bury the Slate Truck.Fathom translates as “six feet deep,” which is probably where Ford would like to bury the Slate Truck.by Tim StevensCloseTim StevensFreelancerPosts from this author will be added to your daily email digest and your…
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