‘How can you have a Ferrari without any vroom?’: electric model shocks owners’ club
The unveiling of Ferrari's first fully electric car, the Luce EV, has sparked significant backlash among the brand's passionate fanbase. Many enthusiasts are shocked by its design and the absence of the iconic engine sound, leading to calls for the removal of its prancing horse logo. Despite the criticism, Ferrari's CEO claims there is interest from potential buyers, and the company aims to attract a new customer base beyond traditional fans.
- ▪The Luce EV has drawn widespread skepticism from Ferrari fans, who feel it lacks the essence of the brand.
- ▪Fabio Barone, president of the Passione Rossa Ferrari owners’ club, expressed disappointment over the car's design and sound.
- ▪Ferrari's stock initially dropped following the car's unveiling but later showed signs of recovery after positive feedback from some potential buyers.
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| Original publisher | World news | The Guardian |
| Canonical URL | https://www.theguardian.com/business/2026/may/30/ferrari-luce-ev-electric-model-shocks-owners-club |
| Publication time | Sat, 30 May 2026 04:00:08 GMT |
| Retrieval time | 2026-05-30T04:11:57.314Z |
| Last seen | 2026-05-30T07:51:41.446Z |
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Fabio Barone, president of Passione Rossa Ferrari owners’ club, with his beloved Ferrari F8 Tributo in Rome. Photograph: Victor Sokolowicz/The GuardianView image in fullscreenFabio Barone, president of Passione Rossa Ferrari owners’ club, with his beloved Ferrari F8 Tributo in Rome. Photograph: Victor Sokolowicz/The GuardianAutomotive industry‘How can you have a Ferrari without any vroom?’: electric model shocks owners’ club Suggestion the Luce EV should be stripped of prancing horse logo shows strength of feeling from Ferrari fansAngela Giuffrida in Rome and Jasper JollySat 30 May 2026 00.00 EDTSharePrefer the Guardian on GoogleFor passionate enthusiasts, Ferraris are not merely cars but works of art.
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