Inside On’s tech lab, where robots build running shoes in 3 minutes and can eliminate up to 300 hours of human work
At first glance, the machine looks almost underwhelming. Inside a brightly lit laboratory at On’s Zurich headquarters, a robotic arm rotates a plastic model of a human foot. At the same time, a nozzle continuously sprays 1.5 km (0.93 miles) of thin molten plastic with almost hypnotic precision.
- ▪At first glance, the machine looks almost underwhelming.
- ▪Inside a brightly lit laboratory at On’s Zurich headquarters, a robotic arm rotates a plastic model of a human foot.
- ▪At the same time, a nozzle continuously sprays 1.5 km (0.93 miles) of thin molten plastic with almost hypnotic precision.
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Story provenance
Attribution is not the same as permission. This drawer separates discovery metadata, excerpts, WeSearch-generated summaries, reuse status, and whether the publisher receives the visit. Nothing here claims a legal grant the publisher has not made.
Record
| Original publisher | Fortune |
| Canonical URL | https://fortune.com/article/on-running-technology-footwear-running-shoe-swiss-manufacturing/ |
| Publication time | Sat, 25 Jul 2026 14:38:40 +0000 |
| Retrieval time | 2026-07-25T15:07:16.559Z |
| Last seen | 2026-07-25T15:07:16.559Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | Yy5Qa8Y2-Cpc |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
At first glance, the machine looks almost underwhelming. Inside a brightly lit laboratory at On’s Zurich headquarters, a robotic arm rotates a plastic model of a human foot. At the same time, a nozzle continuously sprays 1.5 km (0.93 miles) of thin molten plastic with almost hypnotic precision. Recommended Video Layer by layer, the filament wraps itself around the foot mold, gradually forming the upper of a running shoe. The entire process takes about three minutes. In the sportswear industry, shoes have long been assembled through labor-intensive processes involving cutting, stitching, gluing, and sewing together as many as 200 individual components.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Fortune.
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