Inside Spencer Pratt’s Viral Video Machine
Spencer Pratt, a former reality star, has become a voice for Los Angeles residents who are frustrated with the current state of their city. His campaign for mayor has inspired a grassroots movement and filled social media feeds with fan-created AI content. Pratt's campaign has gone viral, thanks in part to creators like Alex Leibow, who make animated music videos and superhero videos featuring Pratt as the city's savior.
- ▪Spencer Pratt is running an upstart campaign for mayor of Los Angeles and has tapped into the city's discontent.
- ▪Pratt's campaign has inspired a grassroots movement and filled social media feeds with fan-created AI content.
- ▪Alex Leibow is an AI creator who has helped make Pratt's campaign messaging go viral with animated music videos and superhero videos.
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| Original publisher | The Free Press (Substack) |
| Canonical URL | https://www.thefp.com/p/inside-spencer-pratts-viral-video |
| Publication time | Wed, 03 Jun 2026 17:15:14 GMT |
| Retrieval time | 2026-06-03T17:22:51.168Z |
| Last seen | 2026-06-03T17:22:51.168Z |
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| Publisher visit | Yes — open original |
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Opening excerpt (first ~120 words) tap to expand
Playback speed×Share postShare post at current timeShare from 0:000:00/PreviewView all episodesInside Spencer Pratt’s Viral Video MachineJune 3, 2026Austyn Jeffs13MThe former reality star’s campaign has become an online phenomenon. Austyn Jeffs met one creator powering Pratt’s surge with viral AI ads.Get NotifiedWith many Angelenos frustrated by the current state of their city, former reality star Spencer Pratt has become the unlikely voice for LA’s discontented. Running an upstart campaign for mayor of Los Angeles, Pratt has tapped into a nerve, inspiring a grassroots movement and filling Angelenos’ social media feed with fan-created AI content.From animated music videos set to Latin beats to superhero videos featuring Pratt as the city’s savior, these videos are popping up faster than…
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