James Cowling: Kemi, be ruthless
James Cowling argues that the Conservative Party must embrace change to regain public trust, especially with the rise of Reform. He emphasizes the need for new leadership and fresh faces within the party to appeal to voters. Kemi Badenoch is highlighted as a strong candidate to lead this transformation, given her popularity and potential for innovative policies.
- ▪Keir Starmer's exit will mark the fifth Prime Minister to leave office in five years.
- ▪Cowling believes the Conservative Party must deliver real change to counter the rise of Reform.
- ▪Kemi Badenoch is seen as a strong leader who can attract voters with her fresh approach.
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| Original publisher | ConservativeHome |
| Canonical URL | https://conservativehome.com/2026/05/22/james-cowling-kemi-be-ruthless/ |
| Publication time | Fri, 22 May 2026 10:00:19 +0000 |
| Retrieval time | 2026-05-22T10:07:01.295Z |
| Last seen | 2026-05-22T10:07:01.295Z |
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| Commercial reuse | May the content be reused commercially? | Not permitted |
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Opening excerpt (first ~120 words) tap to expand
James Cowling is Managing Director of Next Gen Tories. Keir Starmer’s imminent exit from Downing Street will mark the fifth Prime Minister to leave office in as many years. Last weekend’s headlines were awash with commentators asking if Britain is ungovernable. Are our challenges simply too great for any occupant of No10 to tackle? Anyone thinking Labour’s turmoil will automatically benefit the Conservatives is desperately naive. To a despondent electorate that has been pulling the change lever since 2016, this further turbulence could convince them that the whole system is rotten. I’d bet the country will pull the change lever once more in 2029, and at present, Reform owns the ‘change’ brand. To anyone with an ounce of acumen, it’s overwhelmingly clear that we do need wholesale change.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at ConservativeHome.
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