Josh Brown, counting on a new momentum strategy, thinks investors want more than index funds
Josh Brown has introduced a new investment strategy that focuses on concentrated portfolios to capture top market performers. His approach, named Porterhouse, is designed to appeal to investors seeking more than traditional index funds. The strategy emphasizes momentum and relies on the collective judgment of investors rather than forecasting market trends.
- ▪Josh Brown launched a new investment strategy called Porterhouse, aimed at capturing the market's biggest winners.
- ▪The strategy is a rules-based momentum approach developed in partnership with Franklin Templeton.
- ▪Brown believes that while broad market exposure is essential, some investors prefer a more selective investment strategy.
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| Original publisher | CNBC — Top |
| Canonical URL | https://www.cnbc.com/2026/05/30/josh-brown-thinks-investors-want-more-than-index-funds.html |
| Publication time | Sat, 30 May 2026 12:56:04 GMT |
| Retrieval time | 2026-05-30T13:04:37.979Z |
| Last seen | 2026-05-30T13:04:37.979Z |
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Opening excerpt (first ~120 words) tap to expand
Josh Brown, one of Wall Street's most recognizable financial advisers, said the rise of passive investing has created demand for a different kind of product: a concentrated portfolio aimed at capturing the market's biggest winners. The CEO of Ritholtz Wealth Management and CNBC contributor recently launched Porterhouse, a separately managed account named after the premium cut of steak and built to hold what he considers the market's best opportunities. The rules-based momentum strategy, run in partnership with Franklin Templeton, favors companies with strong earnings growth and persistent share-price strength."Everybody's got broad equity market diversification. It costs three basis points, one click and you can own the S&P 500," Brown said in an interview.
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