Lotto and H&M Just Brought Italian Football Archives to Modern Street Style
Lotto has partnered with H&M to launch a menswear collection that combines retro athletic styles with modern streetwear. The collection features a mix of bright jersey kits, retro polo shirts, and tailored blazers, reflecting the culture of football. This collaboration highlights Italian sportswear heritage while making it accessible to a new generation.
- ▪Lotto and H&M have launched a menswear collection that bridges retro athletic archives and modern streetwear.
- ▪The collection features items like bright jersey kits, retro polo shirts, and tailored blazers.
- ▪This collaboration represents a significant moment for Italian sportswear heritage, democratizing its craftsmanship for a new audience.
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| Original publisher | Hypebeast |
| Canonical URL | https://hypebeast.com/2026/5/lotto-hm-soccer-collaboration-release |
| Publication time | Tue, 26 May 2026 21:52:56 +0000 |
| Retrieval time | 2026-05-26T22:07:54.538Z |
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1 of 4 Lotto 2 of 4 Lotto 3 of 4 Lotto 4 of 4 Lotto Fashion 14 Mins ago 3 Views 0 CommentsComments Save The intersection of pitch-side nostalgia and concrete-jungle runway just got a massive upgrade. Italian heritage sportswear giant Lotto has officially teamed up with Swedish fashion powerhouse H&M for an unexpected menswear collection that bridges the gap between retro athletic archives and modern streetwear. Available now, the capsule honors the past without getting stuck in it. What makes this drop a certified must-cop is how it treats football culture as a lifestyle touchpoint. Lotto is diving deep into its vault—bringing back its legendary 1970s double-losanga (double diamond) logo, which originally symbolized the fusion of a tennis court and a football pitch.
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