MacBook Neo is So Popular That Apple Reportedly Doubled Production
Apple's MacBook Neo has seen overwhelming popularity, prompting the company to double its production targets. Initially aiming for 5 million units, Apple now plans to ship 10 million units in 2026. The laptop's success has also attracted attention from competitors in the Windows PC market.
- ▪Apple's CEO Tim Cook reported that customer response to the MacBook Neo was 'off the charts.'
- ▪Ming-Chi Kuo stated that MacBook Neo shipments were increased from 5 million to 10 million units.
- ▪The MacBook Neo is Apple's most affordable MacBook ever, starting at $599.
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| Original publisher | MacRumors |
| Canonical URL | https://www.macrumors.com/2026/06/03/macbook-neo-production-doubled-says-kuo/ |
| Publication time | Wed, 03 Jun 2026 09:24:00 PDT |
| Retrieval time | 2026-06-03T16:26:47.479Z |
| Last seen | 2026-06-03T16:26:47.479Z |
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MacBook Neo is So Popular That Apple Reportedly Doubled ProductionWednesday June 3, 2026 9:24 am PDT by Joe RossignolOn an earnings call in late April, Apple's CEO Tim Cook said that customer response to the MacBook Neo was "off the charts," and the popularity of the laptop has reportedly led the company to significantly boost production. Apple supply chain analyst Ming-Chi Kuo this week said he believes that MacBook Neo shipments to Apple were doubled from an initial target of 5 million units to 10 million units in 2026 at some point after the laptop launched in March. Apple was very optimistic about the MacBook Neo before announcing it, but the company still "undercalled" the level of enthusiasm that the laptop would generate, according to Cook.
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