Made in Canada: Canada’s most sustainable brand (of toilet paper)
Bonterra is a sustainable toilet paper brand launched by Kruger Products in 2022. The brand focuses on environmentally friendly practices, using FSC-certified paper made from 100% recycled fibers and avoiding plastic packaging. Bonterra also invests in carbon offset projects and aims to appeal to eco-conscious consumers in Canada.
- ▪Bonterra products are made from FSC-certified paper and come in recyclable paper packaging printed with water-based ink.
- ▪The company offsets CO2 emissions by purchasing carbon credits from the Great Bear Forest Carbon Project.
- ▪Bonterra has partnered with Veritree to plant over 100,000 trees and remove nearly 500,000 pounds of plastic pollution from oceans.
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Story provenance
Attribution is not the same as permission. This drawer separates discovery metadata, excerpts, WeSearch-generated summaries, reuse status, and whether the publisher receives the visit. Nothing here claims a legal grant the publisher has not made.
Record
| Original publisher | The Globe and Mail |
| Canonical URL | https://www.theglobeandmail.com/business/rob-magazine/article-made-in-canada-canadas-most-sustainable-brand-of-toilet-paper/ |
| Publication time | Mon, 25 May 2026 12:00:00 +0000 |
| Retrieval time | 2026-05-25T12:07:36.708Z |
| Last seen | 2026-05-25T12:07:36.708Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | jjgMcz0QXxcl |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
(function(){ document.write('<div id="giScriptEl"></div>'); var parentEl = document.getElementById("giScriptEl").parentNode; parentEl.removeChild(document.querySelector('#giScriptEl')); // *** start add your photos and text *** var mediaCardObj = { "element": parentEl, "media": [ { "photo_url": "https://www.theglobeandmail.com/files/editorial/ROBmag/June-2026/MIC/bonterra1", "video_url": "", "landscape_contain": "true", "portrait_contain": "false", "credit": "", "textbox": [ { "title": "", "position": "left", "text": [ ["Bonterra paper could be called the “good earth” paper."] ] }, { "title": "", "position": "left", "text": [ ["Bon, of course, means “good” in French, and terra, “earth” in Latin—exactly the sentiment household paper giant Kruger Products hoped to convey to consumers who…
Excerpt limited to ~120 words for fair-use compliance. The full article is at The Globe and Mail.
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