Marriott Signs ResortPass Deal. Why Hotels Are Pushing to Sell More Than Rooms.
Marriott International has signed a multiyear deal with ResortPass to offer day access to hotel amenities like pools and cabanas. This agreement reflects a broader trend in the hotel industry to diversify revenue streams beyond traditional room sales. Hotels are increasingly looking to capitalize on non-room sales as a way to enhance profitability.
- ▪Marriott's deal with ResortPass allows for day access to specific hotel amenities.
- ▪The agreement is part of a growing trend among hotels to sell more than just rooms.
- ▪Non-room revenue sales in hotels are still relatively small compared to other industries like airlines.
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Record
| Original publisher | Skift |
| Canonical URL | https://skift.com/2026/05/27/marriott-signs-resortpass-deal-why-hotels-are-pushing-to-sell-more-than-rooms/ |
| Publication time | Wed, 27 May 2026 13:30:00 +0000 |
| Retrieval time | 2026-05-27T13:38:00.837Z |
| Last seen | 2026-05-27T13:38:00.837Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | S363L7KHMsY0 |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Hotels Marriott Signs ResortPass Deal. Why Hotels Are Pushing to Sell More Than Rooms. Sean O'Neill May 27th, 2026 at 9:30 AM EDT Photo Credit: A pool at the Waikiki Beach Marriott Resort & Spa in Hawai'i. Marriott International Skift Take Hotels have long treated the room as the only thing worth selling. Marriott's deal with ResortPass signals a growing sideline to boost margins: selling empty pool chairs and spa slots to locals who show up for the day. play_circle_filled Listen to Story Summarize Story Share WhatsApp LinkedIn X Facebook Email How does ResortPass differentiate itself from competitors like OneSpaWorld and DayPass? What challenges have hotels faced in selling non-room products like day passes? How are hotels like Hilton, Hyatt, and Wyndham expanding ancillary revenue…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Skift.
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