Meta has struggled at selling anything other than ads. Will AI be different?
Meta is facing significant challenges in expanding its business beyond advertising, particularly in the enterprise sector. Experts suggest that the company needs to develop its infrastructure and workforce to compete effectively in cloud computing. Despite raising its AI-related capital expenditure guidance, Meta has yet to establish a strong presence in the cloud market.
- ▪Meta has primarily focused on direct-to-consumer sales, making enterprise sales a challenge.
- ▪The company's Workplace offering has been described as half-hearted due to its social media focus.
- ▪Meta's CEO has not committed to entering the cloud computing market unless excess capacity is identified.
CNBC — Tech files mainly under tech. We currently carry 91 of its stories.
Story provenance
Source · retrieval · rights · ranking — open for full record
inspect →
Story provenance
Attribution is not the same as permission. This drawer separates discovery metadata, excerpts, WeSearch-generated summaries, reuse status, and whether the publisher receives the visit. Nothing here claims a legal grant the publisher has not made.
Record
| Original publisher | CNBC — Tech |
| Canonical URL | https://www.cnbc.com/2026/05/30/meta-struggled-selling-anything-other-than-ads-will-ai-be-different.html |
| Publication time | Sat, 30 May 2026 12:00:01 GMT |
| Retrieval time | 2026-05-30T12:14:36.328Z |
| Last seen | 2026-05-30T12:14:36.328Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | -3L5aSuaCSaV |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Selling technology to enterprises could be a much bigger challenge. Shashi Bellamkonda, research director at Info-Tech Research Group, said Meta has a lot of work to do to build an enterprise business "from the ground up, because the company is so focused only on direct to consumers."Bellamkonda characterized Meta's Workplace offering as seemingly "half-hearted, because they were so focused on only the social aspect of Facebook," which makes money from ads. To successfully compete in the enterprise, particularly in cloud, Meta will have to "ramp up processes, platforms, technology, and most importantly, the manpower" required to operate, maintain, and sell products and services, Bellamkonda said.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at CNBC — Tech.
Discussion
0 commentsMore from CNBC — Tech
