Millennials spend $252 on an average date, BMO finds — and social media is spiraling over 'date-flation'
A recent study by BMO reveals that millennials spend an average of $252 on dates, leading to discussions about 'date-flation' on social media. Expert Romanoff highlights how social media creates gendered narratives that influence dating expectations and financial dynamics. This phenomenon is causing a shift in dating from relational interactions to financial power struggles.
- ▪Millennials are spending an average of $252 on dates according to BMO.
- ▪Social media is amplifying extreme narratives about dating and money.
- ▪Experts warn that these narratives are creating a financial power struggle in dating.
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| Original publisher | CNBC — Personal Finance |
| Canonical URL | https://www.cnbc.com/2026/05/23/date-flation-average-millennial-date-costs-252.html |
| Publication time | Sat, 23 May 2026 13:30:01 GMT |
| Retrieval time | 2026-05-23T13:32:26.730Z |
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Romanoff said social media can make those expectations more extreme by feeding men and women different narratives about dating and money."Social media is creating these gendered echo chambers where men and women, they're being fed completely different narratives about dating and money," Romanoff said. "Algorithms, unfortunately, today they're rewarding outrage. The very most polarizing extreme financial dating takes are rising to the top, and that's what's getting reinforced right now."On one side, Romanoff said, some women encounter advice to accept only expensive first dates as proof of value or interest.
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