Musicians Are Sleeping On These 5 Underrated Marketing Moves
Musicians are often advised to chase trends and grow their follower count, but effective marketing can be more personal and enduring. Experts suggest that artists should show their human side and build direct relationships with fans rather than relying solely on social media platforms. Investing in long-term fans and creating intimate connections can lead to a more devoted fanbase.
- ▪Artists should showcase their human side to connect with fans on a deeper level.
- ▪Building direct communication channels with fans is crucial for long-term success.
- ▪Investing in day-one fans can be more valuable than solely focusing on new listeners.
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| Original publisher | Forbes — Business |
| Canonical URL | https://www.forbes.com/sites/oliviashalhoup/2026/05/18/musicians-are-sleeping-on-these-5-underrated-marketing-moves/ |
| Publication time | Mon, 18 May 2026 12:39:47 -0400 |
| Retrieval time | 2026-05-18T17:14:56.685Z |
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BusinessHollywood & EntertainmentMusicians Are Sleeping On These 5 Underrated Marketing MovesByOlivia Shalhoup,Contributor.Forbes contributors publish independent expert analyses and insights. Olivia Shalhoup covers entertainment marketing and social strategy.Follow AuthorMay 18, 2026, 12:39pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.The music industry has no shortage of advice telling artists to go viral, chase trends, and grow their follower count. But some of the most effective marketing moves are quieter than that—and far more durable. I asked marketing executives and digital strategists working across the industry right now what they think artists are missing.
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