NATURE’S SCAFFOLDING: Collagen, chicken feet, caviar and ceramics: The luxury rebranding of ordinary appetites

Anna Trapido· Jun 26, 2026 · 10:00 AM UTC ·6 min read · 0 reactions · 0 comments · 33 views

#nature #scaffolding #collagen #chicken #feet

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NATURE’S SCAFFOLDING Collagen, chicken feet, caviar and ceramics: The luxury rebranding of ordinary appetites Would you rather consume collagen in a premium powder, or find it where it has always been: in a chicken foot? An anatomical scaffold, made within us all, without which we would literally fall apart.As we age, our bodies produce less collagen, while the collagen already in place is gradually damaged by factors such as poor diet, sunlight, stress and smoking. Much of the marketing rests on a beguilingly simple suggestion: If collagen is what keeps skin springy, joints cushioned and connective tissue strong, then surely swallowing more of it should help repair what time has undone?Ja, well, no, fine.

Key facts

▪NATURE’S SCAFFOLDING Collagen, chicken feet, caviar and ceramics: The luxury rebranding of ordinary appetites Would you rather consume collagen in a premium powder, or find it where it has always been: in a chicken foot?
▪An anatomical scaffold, made within us all, without which we would literally fall apart.As we age, our bodies produce less collagen, while the collagen already in place is gradually damaged by factors such as poor diet, sunlight, stress and
▪Much of the marketing rests on a beguilingly simple suggestion: If collagen is what keeps skin springy, joints cushioned and connective tissue strong, then surely swallowing more of it should help repair what time has undone?Ja, well, no, f

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Daily Maverick publishes from South Africa and files mainly under world. We currently carry 178 of its stories.

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Original publisher	Daily Maverick
Canonical URL	https://www.dailymaverick.co.za/article/2026-06-26-collagen-chicken-feet-caviar-and-ceramics-the-luxury-rebranding-of-ordinary-appetites/
Publication time	Fri, 26 Jun 2026 10:00:00 GMT
Retrieval time	2026-06-26T08:07:31.019Z
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NATURE’S SCAFFOLDING Collagen, chicken feet, caviar and ceramics: The luxury rebranding of ordinary appetites Would you rather consume collagen in a premium powder, or find it where it has always been: in a chicken foot? By Anna Trapido 26 Jun 2026 Chef Absa’s orange and chutney chicken feet. (Photo: Absa Kotsokoane) Dive Deeper Speed Read Summary Listen Dive Deeper Long before collagen was repackaged as a luxury wellness supplement, this humble structural protein was already doing extraordinary work in the most ordinary way: bringing strength and shape to skin, joints, bones, cartilage, tendons, ligaments and blood vessels.

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