Netflix and Spotify Acquire Video Rights to Jay Shetty’s ‘On Purpose’ Podcast in Deal Said to Be Worth Over $100 Million
Jay Shetty's podcast 'On Purpose' will transition to exclusive video content on Netflix and Spotify, marking a significant distribution deal. The multiyear agreement is reportedly valued at over $100 million, with Shetty expressing excitement about the partnership. This move follows Shetty's split from iHeartMedia, his previous distributor, after unsuccessful renewal negotiations.
- ▪The video version of 'On Purpose' will be available on Netflix and Spotify starting July 13.
- ▪Spotify will handle global ad sales for the podcast under the new agreement.
- ▪Shetty launched 'On Purpose' in 2019 and has released over 800 episodes to date.
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Record
| Original publisher | Variety |
| Canonical URL | https://variety.com/2026/digital/news/jay-shetty-on-purpose-netflix-spotify-podcast-deal-1236759705/ |
| Publication time | Wed, 27 May 2026 15:27:46 +0000 |
| Retrieval time | 2026-05-27T15:38:01.782Z |
| Last seen | 2026-05-27T15:38:01.782Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | fUxk-vkdp1h4 · 2 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
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Home Digital News May 27, 2026 8:27am PT Netflix and Spotify Acquire Video Rights to Jay Shetty’s ‘On Purpose’ Podcast in Deal Said to Be Worth Over $100 Million By Todd Spangler Plus Icon Todd Spangler NY Digital Editor xpangler Latest Roku Unveils Biggest Home Screen Overhaul in More Than a Decade 1 hour ago YouTube Will Start Automatically Tagging Videos That Make ‘Significant’ Use of AI, and It’s Making Labels for AI-Generated Content More Prominent 2 hours ago Apple Bringing Back ‘After the Whistle’ Podcast, Hosted by ‘Ted Lasso’ Star Brendan Hunt and Sports Broadcaster Rebecca Lowe, for World Cup 5 hours ago See All Courtesy of Jay Shetty The video version of Jay Shetty‘s popular motivational podcast “On Purpose” is moving exclusively to Netflix and Spotify — making him the latest…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Variety.
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