New Samsung TVs will support HDR10+ Advanced streaming on Prime Video starting this month

Kris Holt· Aug 4, 2026 · 2:36 PM UTC ·1 min read · 0 reactions · 0 comments · 4 views

TL;DR · WeSearch summary

Samsung will start deploying HDR10+ Advanced on its 2026 TVs this month, allowing for enhanced streaming on Prime Video. The new format features Enhanced Overall Brightness and Intelligent Motion Smoothing, which aim to improve image quality. These features will provide brighter and more precise HDR, as well as better motion processing for a more immersive viewing experience.

Key facts

▪Samsung's 2026 TVs will be the first to support HDR10+ Advanced streaming on Prime Video.
▪HDR10+ Advanced features Enhanced Overall Brightness, which utilizes extended statistical metadata to improve display brightness.
▪Intelligent Motion Smoothing is another key feature, using scene-by-scene metadata to dynamically adjust motion processing.

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Original publisher	Engadget
Canonical URL	https://www.engadget.com/2229903/new-samsung-tvs-will-support-hdr10-plus-advanced-streaming-on-prime-video-starting-this-month/
Publication time	Tue, 04 Aug 2026 14:36:01 +0000
Retrieval time	2026-08-04T14:40:43.343Z
Last seen	2026-08-04T14:40:43.343Z
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Excerpt method	First ~120 words (~800 chars) of extracted publisher body, fair-use limited.
Summary	WeSearch · cerebras-chat (WeSearch summarizer)
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Citation coverage	Summary is a WeSearch-generated derivative; primary citation is the original publisher URL.
Cluster	IlOM0fJNz7rx · 3 stories
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Publisher visit	Yes — open original
Substitutes article?	No — link-out required for full text

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Opening excerpt (first ~120 words) tap to expand

Entertainment New Samsung TVs will support HDR10+ Advanced streaming on Prime Video starting this month Its main features include Enhanced Overall Brightness and Intelligent Motion Smoothing. By Kris Holt Aug. 4, 2026 10:36 am EST Samsung Samsung will this month start deploying HDR10+ Advanced, the latest version of the HDR10+ image quality format that the company co-developed. It says this will first be available on its 2026 TVs for supported shows and movies on Prime Video. Samsung unveiled HDR10+ Advanced last November before starting to demo the tech on its latest TVs at CES in January. In its announcement of the initial rollout, the company highlighted two main features of HDR10+ Advanced. The first of those is called Enhanced Overall Brightness.

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