Nikon weaponizes lower prices to break ASML's lithography monopoly — tech giant leverages in-house manufacturing to slash prices to lure back American chipmakers
Nikon is aiming to regain market share in the lithography sector by offering lower prices for its argon fluoride (ArF) tools. The company's new CEO, Yasuhiro Ohmura, highlighted that in-house manufacturing allows for cost advantages. Despite facing challenges, Nikon is in discussions with major chipmakers to secure new orders.
- ▪Nikon plans to sell ArF tools at prices lower than market leader ASML.
- ▪The company shipped only 11 ArF systems in its fiscal year ending March 2024.
- ▪ASML currently holds over 80% of the lithography market, particularly in extreme ultraviolet systems.
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| Canonical URL | https://www.tomshardware.com/tech-industry/nikon-plans-to-undercut-asml-on-price-to-win-back-chipmaking-lithography-customers |
| Publication time | Sat, 30 May 2026 13:00:00 +0000 |
| Retrieval time | 2026-05-30T13:04:37.979Z |
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Tech Industry Nikon weaponizes lower prices to break ASML's lithography monopoly — tech giant leverages in-house manufacturing to slash prices to lure back American chipmakers News By Luke James published 30 May 2026 New CEO says in-house parts give a cost edge. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: ASML) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Nikon will try to win back lithography customers by selling argon fluoride (ArF) tools for less than market leader ASML, the company's new president and chief executive, Yasuhiro Ohmura, told Nikkei Asia in a recent…
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