Report: iPhone Ultra set to account for 25% of foldable smartphone shipments in 2026
Apple could account for one in four foldable smartphone shipments in 2026 In a report published this week, Counterpoint Research forecasts that Samsung will retain its lead in global foldable smartphone shipments in 2026, despite its share falling from 40% in 2025 to 32%. Apple is expected to debut in second place with a 25% share, narrowly ahead of Huawei at 24%, down from 30% last year. Motorola is projected to follow with 8%, down from 12%, while HONOR’s share is expected to fall from 7% to 3%.
- ▪Apple could account for one in four foldable smartphone shipments in 2026 In a report published this week, Counterpoint Research forecasts that Samsung will retain its lead in global foldable smartphone shipments in 2026, despite its share
- ▪Apple is expected to debut in second place with a 25% share, narrowly ahead of Huawei at 24%, down from 30% last year.
- ▪Motorola is projected to follow with 8%, down from 12%, while HONOR’s share is expected to fall from 7% to 3%.
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| Original publisher | 9to5Mac |
| Canonical URL | https://9to5mac.com/2026/07/23/report-iphone-ultra-set-to-account-for-25-of-foldable-smartphone-shipments-in-2026/ |
| Publication time | Thu, 23 Jul 2026 19:49:23 +0000 |
| Retrieval time | 2026-07-23T20:11:52.789Z |
| Last seen | 2026-07-23T20:11:52.789Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | C6OaNgmhkx7F |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
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