Show HN: I wrote a book that teaches writing for marketing from first principles
A new book has been released that focuses on teaching writing for marketing from first principles. It emphasizes the skills of expert copywriters beyond just writing, such as market research and content planning. The author claims that the principles outlined in the book will remain relevant despite technological advancements.
- ▪The book does not utilize AI in its creation process.
- ▪It covers various principles that expert copywriters use to enhance their skills.
- ▪The author discusses the importance of understanding market research and audience engagement.
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Story provenance
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Story provenance
Attribution is not the same as permission. This drawer separates discovery metadata, excerpts, WeSearch-generated summaries, reuse status, and whether the publisher receives the visit. Nothing here claims a legal grant the publisher has not made.
Record
| Original publisher | nair.sh |
| Canonical URL | https://www.nair.sh/books/copywriting-after-ai |
| Publication time | Tue, 26 May 2026 14:01:36 +0000 |
| Retrieval time | 2026-05-26T14:07:49.536Z |
| Last seen | 2026-05-26T14:07:49.536Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | 1KGvxXtg1-ol |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Copywriting after AIDeclarationNo AI was used in the planning, editing, or writing of this book. The cover is a modification of the original artwork “Sailor med kikkert” by Martin Aagaard.An expert copywriter spends less than 10% of their time writing copy. This book is about the rest of their skills:How do they research a market?How do they organize their research to gain insight?How do they choose what to say when under uncertainty and time pressure?I focus on the principles of the expert copywriter, the principles that (presumably) will endure through technological change.Table of contents1Why is AI only marginally useful to an expert copywriter?2Principle 1: How do copywriters study a market?3Principle 2: How do copywriters know they're writing better copy than others?4Principle 3:…
Excerpt limited to ~120 words for fair-use compliance. The full article is at nair.sh.
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