Simplifying our homepage helped increase trial signups
A recent update to the homepage of a company led to an 84% increase in trial signups. The changes included restructuring the page layout and simplifying the call-to-action buttons. These adjustments made it easier for visitors to quickly understand the product and its benefits.
- ▪The homepage was restructured to prioritize the feature grid, allowing visitors to see key features immediately.
- ▪Call-to-action buttons were changed from vague phrases to more descriptive ones, clarifying the trial process.
- ▪The amount of text on the homepage was reduced by half, focusing on the most relevant information for potential customers.
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Story provenance
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Story provenance
Attribution is not the same as permission. This drawer separates discovery metadata, excerpts, WeSearch-generated summaries, reuse status, and whether the publisher receives the visit. Nothing here claims a legal grant the publisher has not made.
Record
| Original publisher | Plausible Analytics |
| Canonical URL | https://plausible.io/blog/homepage-edits-conversion-lift |
| Publication time | Thu, 21 May 2026 09:03:11 +0000 |
| Retrieval time | 2026-05-21T09:21:10.393Z |
| Last seen | 2026-05-21T09:21:10.393Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | 36Vwg4uckUsC |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
← All posts How simplifying our homepage helped increase trial signups by 84% May 12, 2026 • Written by Marko Saric April 2026 was our best month ever. We added more new paying subscribers than in any other month in our seven-year history. For three months running, from February through April, we set new all-time records for both trial signups and new paying customers. We didn’t launch a new feature. We didn’t run any paid ads. We didn’t get a viral blog post or a lucky mention on Hacker News. What happened was much less dramatic than that. In late January, we spent a few days editing our homepage. We moved some sections around, cut some text and changed the button labels. We expected it to help a little but we didn’t expect it to have this kind of impact.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Plausible Analytics.
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