Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, survey finds
Getting cited by AI is easier than earning consumers’ trust, according to a new report from WordPress VIP, the Automattic-owned company that offers an enterprise version of the WordPress publishing platform. As brands race to have their links appear in AI search results, consumers have grown more skeptical about whether they can actually trust the answers they’re getting. Per the report, 60% of consumers in the U.S. say that brands that use “AI” in their messaging are a turnoff, and 86% don’t fully trust AI and still want to explore original sources.
- ▪Getting cited by AI is easier than earning consumers’ trust, according to a new report from WordPress VIP, the Automattic-owned company that offers an enterprise version of the WordPress publishing platform.
- ▪As brands race to have their links appear in AI search results, consumers have grown more skeptical about whether they can actually trust the answers they’re getting.
- ▪Per the report, 60% of consumers in the U.S. say that brands that use “AI” in their messaging are a turnoff, and 86% don’t fully trust AI and still want to explore original sources.
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Story provenance
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Story provenance
Attribution is not the same as permission. This drawer separates discovery metadata, excerpts, WeSearch-generated summaries, reuse status, and whether the publisher receives the visit. Nothing here claims a legal grant the publisher has not made.
Record
| Original publisher | TechCrunch |
| Canonical URL | https://techcrunch.com/2026/06/16/sixty-percent-of-u-s-consumers-say-ai-in-brand-messaging-is-a-turnoff-survey-finds/ |
| Publication time | Tue, 16 Jun 2026 16:49:44 +0000 |
| Retrieval time | 2026-06-16T16:50:13.839Z |
| Last seen | 2026-06-16T16:50:13.839Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | -5m_GgKPu-tc |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Getting cited by AI is easier than earning consumers’ trust, according to a new report from WordPress VIP, the Automattic-owned company that offers an enterprise version of the WordPress publishing platform. As brands race to have their links appear in AI search results, consumers have grown more skeptical about whether they can actually trust the answers they’re getting. Per the report, 60% of consumers in the U.S. say that brands that use “AI” in their messaging are a turnoff, and 86% don’t fully trust AI and still want to explore original sources. Notably, 42% of consumers said that AI-generated answers without clear attribution are trusted less than airline fees, confusing privacy policies, and medical bills.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at TechCrunch.
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