Staybl, the browser that adjusts for tremors in real time (2022)
Staybl is a new app designed to assist individuals with tremors, allowing them to use web browsers more effectively. Created by Havas Germany, the app was inspired by a personal story related to Parkinson's Disease and aims to enhance accessibility for users. The project reflects a growing trend in inclusive design among brands and agencies.
- ▪Staybl is a free iPad app that compensates for tremors in real time.
- ▪The app was developed by Havas Germany in collaboration with the German Parkinson Association.
- ▪Havas aims to promote inclusive design and accessibility through this initiative.
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| Original publisher | Marketing Brew |
| Canonical URL | https://www.marketingbrew.com/stories/2022/04/26/the-story-behind-havas-new-app-for-people-with-tremors |
| Publication time | Fri, 22 May 2026 00:01:15 +0000 |
| Retrieval time | 2026-05-22T00:31:36.520Z |
| Last seen | 2026-05-22T00:31:36.520Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | CuZlQqkx3yRX |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Brand StrategyThe story behind Havas’ new app for people with tremorsMichael Schoepf, creative director for Havas Germany, tells us about his inspiration for the idea.StayblByKatie Hicks April 26, 2022 • 4 min readTOPICS: Brand Strategy / Purpose, Ethics, & Responsibility / CSRMichael Schoepf, creative director at Havas Germany, didn’t have a personal connection to Parkinson’s Disease when he decided to do something to help. He was inspired after reading an article about a man with Parkinson’s who said he missed reading after his tremors became too intense.“That meant so much to him, his whole life. And I don’t know why, but this one sentence struck me because, on the one hand, I’m a copywriter and creative director,” Schoepf told us.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Marketing Brew.
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