TechCrunch Mobility: It doesn’t matter that people hate the Ferrari Luce
Ferrari's first all-electric car, the Luce, has sparked significant debate among fans and critics alike. Despite the backlash, Ferrari CEO Benedetto Vigna claims there is demand for the vehicle, with orders already coming in. The company may not need universal approval, as long as there are enough buyers to justify production.
- ▪The Ferrari Luce is priced at approximately $650,000 and designed by Apple veteran Jony Ive.
- ▪Ferrari has reported that over 80% of its customers already own a Ferrari vehicle.
- ▪Waymo leads the autonomous vehicle market in Texas with 577 registered AVs, followed by Avride and Nuro.
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| Original publisher | TechCrunch |
| Canonical URL | https://techcrunch.com/2026/05/31/techcrunch-mobility-it-doesnt-matter-that-people-hate-the-ferrari-luce/ |
| Publication time | Sun, 31 May 2026 16:05:00 +0000 |
| Retrieval time | 2026-05-31T16:29:44.805Z |
| Last seen | 2026-05-31T16:37:47.667Z |
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Opening excerpt (first ~120 words) tap to expand
Welcome back to TechCrunch Mobility, your hub for the future of transportation and now, more than ever, how AI is playing a part. To get this in your inbox, sign up here for free — just click TechCrunch Mobility! If you’re into EVs or sports cars, then you surely saw the kerfuffle over Ferrari’s first all-electric car, the Luce. The reaction was swift and biting for the five-seater EV designed by Apple veteran Jony Ive and priced at close to $650,000. Ferrari fans expressed horror, critics compared it to the far cheaper Nissan Leaf, memes were made, and even one car designer (Lucid’s Derek Jenkins) threw some shade.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at TechCrunch.
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