The Job Interview Tattoo Guy Everyone Got Mad at Finally Explains Himself
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Jordan Zietz, cofounder of the AI‑for‑small‑business startup LemonLime, sparked controversy by offering free tattoos at a party and suggesting they could lead to an interview. After widespread criticism, Zietz clarified that the tattoos were optional, not a hiring prerequisite, and that only he and a few employees have the actual company logo tattooed. He has since gotten a second logo tattoo and plans to share a video of the process on social media.
- ▪Zietz announced at a LemonLime party that attendees could receive a free tattoo and an instant interview if they chose to get a LemonLime‑themed design.
- ▪The announcement generated backlash on social media, with critics labeling the practice as predatory and unethical.
- ▪In a WIRED interview, Zietz emphasized that the tattoos were never required for employment and that many participants received tattoos without seeking a job.
- ▪Zietz and cofounder Daniela Muñoz are among the few who have the actual LemonLime logo tattooed, and Zietz recently added a second logo tattoo to his other shoulder.
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| Original publisher | WIRED |
| Canonical URL | https://www.wired.com/story/linkedin-grindset-tattoo-guy-explains-himself/ |
| Publication time | Wed, 12 Aug 2026 10:45:00 +0000 |
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Kate TaylorBusinessAug 12, 2026 6:45 AMThe Job Interview Tattoo Guy Everyone Got Mad at Finally Explains HimselfLemonLime cofounder Jordan Zietz hears your criticism loud and clear. That’s why he got his startup’s logo tattooed on his shoulder.Photo-Illustration: Darrell Jackson; Getty ImagesCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyJordan Zietz wants to be clear: He has never, and will never, force anyone to tattoo his startup’s logo on their body.The 24-year-old briefly became the internet’s most hated person after LemonLime, his AI-for-small-business startup, hosted a party following Y Combinator's Startup School in late July.
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