This viral perfume costs $660, but shoppers swear it’s worth the splurge
The Guerlain Vanille Planifolia Extrait 21 perfume has gained significant attention for its luxurious scent and high price tag of $660. Many fragrance enthusiasts praise it as a sophisticated and addictive vanilla fragrance, distinguishing it from cheaper alternatives. The perfume's unique production process and customizable bottle add to its appeal, making it a sought-after item among luxury fragrance lovers.
- ▪Guerlain Vanille Planifolia Extrait 21 is priced at $660 and is highly regarded by fragrance aficionados.
- ▪The perfume features dark, smoky, and earthy notes, setting it apart from typical sweet vanilla scents.
- ▪It has gone viral on social media, particularly on TikTok and Instagram, leading to a surge in popularity and sales.
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| Original publisher | Page Six |
| Canonical URL | https://pagesix.com/2026/05/18/style/we-tried-guerlain-vanille-planifolia-extrait-21-the-660-perfume-thats-viral-on-tiktok/ |
| Publication time | Mon, 18 May 2026 17:27:12 -0400 |
| Retrieval time | 2026-05-18T21:29:56.951Z |
| Last seen | 2026-05-18T21:29:56.951Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | FGgWTjSBOfGT |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Shopping This viral perfume costs $660, but shoppers swear it’s worth the splurge By Erica Radol Published May 18, 2026, 5:27 p.m. ET The hype had us curious enough to try the viral Vanille Planifolia Extrait 21. Guerlain/Erica Radol See more of our coverage in your search results. Add Page Six on Google Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. For perfume aficionados, the search for the perfect vanilla is obsession-worthy — but would you drop $660 on a single bottle? According to the enamored reviews, many fragrance lovers are doing just that for Guerlain Vanille Planifolia Extrait 21 — and without an ounce of regret.
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